Tuesday, May 05, 2009

Double-Take

Speakin' of marketing messages (uh, weren’t we just talkin’ about that?), when was the last time you crafted one that grabbed folks attention?

Now, I’m not talkin’ about those namby-pamby, milquetoast kinda things everyone else is doin’. You know what I mean, right? Something like, “We’re the best because…” or “Buy now, because…”.

Blah, blah, blah.

Y’know, the problem with stuff like that is we’ve heard ‘em all before, right?

Nope, what you really want is a message that causes folks to do a double-take. Or one that sorta latches on to you in a “reach out the billboard, grab ‘em by the lapels, and shake ‘em until they puke” kinda way, y’know?

Well, I won’t say this one is really as powerful as all that. But it did catch my eye… Kinda clever, if you ask me.

What about you? Seen any signs lately that use the same technique? If you can snag a photo, share it, why don’cha?
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Photo: Buy gas Get beans, by Robert Hruzek
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2 comments:

Brad Shorr said...

This copy is all wrong. It should be, BUY BEANS/GET GAS. Bonus points for brevity, though.

Robert Hruzek said...

I agree, Brad - would've been so much more, er, insightful, you way!