Words for Nerds--Bathos

"Funny Business" is an exercise in bathos. Bathos runs rampant in the business world. So what does bathos mean?

A. Triteness or triviality.
B. In need of cleansing or bathing.
C. Irreverence.
D. Unprovoked hostility.

The correct answer ... is "A"--triteness or triviality. More specifically, bathos describes a style of speech or writing that unexpectedly descends from the sublime to the ridiculous. In other words, bathos is a synonym for advertising.

"For longer-lasting inner harmony, chew longer-lasting Mantra Bubble Gum"

"Life is short. Wear Stilton brand elevator shoes."

"Sharing makes a strong marriage. Try Barry's Jumbo Twin-Pack Breadsticks."

Yes, only in the world of advertising are souls transformed by breadsticks. Bathos may be a silly tune, but it makes the cash registers sing.